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Jeanette Ortegon Creates The Cutting Edge A'LuaR Wearable Fashion Line To
Empower Fuller Figured Women
With Health & Fitness Diagnostics
Empower Fuller Figured Women
With Health & Fitness Diagnostics
Jeanette Ortegon, is a persistent serial entrepreneur, but her current foray into business feels like a divinely inspired innovation. Ortegon's emerging fitness and health monitoring undergarment company for full figured women A'luaR, is looking to center its products in the wellbeing of its customers.
A'luaR Wearable, looks to install small, discreet, but effectively smart health and fitness diagnostic monitors in women's bra undergarments. Jeanette is looking to to accommodate the unique clothing and undergarment needs of full figured women while encouraging them to empower themselves towards greater awareness of their health and fitness stats in real time.
Jeanette Ortegon, is ahead of a trend in society to accept different body types in a healthy way. However, it taps into the increasingly enduring concern for health and fitness. I pursued the driven Founder and CEO to do an exclusive interview with me.
The insightful CEO with a military background shared some insight about what drives her visionary brand and inspires her fashion foray into wearable health and fitness technology. You can see her provocative interview below...
The insightful CEO with a military background shared some insight about what drives her visionary brand and inspires her fashion foray into wearable health and fitness technology. You can see her provocative interview below...
Article On Jeanette Ortegon And A'LuaR Wearable Health & Fitness Monitoring Fashions Continues After Sponsor's Messages Below...
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Article On Jeanette Ortegon and
A'LuaR Wearable Health & Fitness
Monitoring Fashions
Continues Below...
A'LuaR Wearable Health & Fitness
Monitoring Fashions
Continues Below...
Kamau's Question: Can you tell me a little about your background? Like where you grew up and went to school?
Jeanette's Answer: I hail from Los Angeles, California. My upbringing was unique, as my twin sister, brother, and I were raised by our Aunt and Uncle in South Central Los Angeles. My educational journey took me through public schools in both Los Angeles and Sacramento.
Following my time in the United States Navy, I embarked on a career in the field of information technology. Over the course of 14 years in the Navy, I honed my skills, and upon transitioning to civilian life, I seized a career opportunity that allowed me to further develop my proficiency in Information Technology.
Following my time in the United States Navy, I embarked on a career in the field of information technology. Over the course of 14 years in the Navy, I honed my skills, and upon transitioning to civilian life, I seized a career opportunity that allowed me to further develop my proficiency in Information Technology.
During this phase of my life, I discovered a burgeoning passion for fashion design, particularly as it pertains to creating innovative athletic clothing solutions tailored to plus-sized women.
Kamau's Question: Who or what inspired you to go into business?
Jeanette's Answer: Throughout my life, I've consistently harbored an entrepreneurial spirit. My innate curiosity and unwavering drive to enhance the world around me have always been prominent features of my character.
I possess a natural inclination to develop solutions even before fully comprehending the underlying problems. My genuine pleasure stems from collaborating with others, and I find immense satisfaction in the act of creation.
As a result, my personality has perpetually guided me towards seeking innovative solutions.
Kamau's Question: You have a present business however what motivated you take the leap of faith to start A'luaR Wearable?
Jeanette's Answer: Indeed, over the past decades, I've embarked on the journey of launching several businesses. Nevertheless, I am firmly convinced that a greater plan, orchestrated by a higher power, has always been in the cards for my life, surpassing even my own grandest imaginings.
A'luaR Wearable, stands as a pioneering innovation within the sports bra industry, setting out to empower women by providing them with the continuous ability to monitor their health. My leap of faith is firmly rooted in the belief that this product represents the precise solution that women have been yearning for.
It's meticulously designed to deliver real-time data, addressing a need that many may not yet realize they have, but are certain to embrace wholeheartedly once they experience its capabilities.
Kamau's Question: What makes A'luaR Wearable unique and how are you looking to help with the health and fitness of fuller-figured women?
Jeanette's Answer: A'luaR Wearable is truly unique in its approach to helping fuller-figured women improve their health and fitness for several compelling reasons:
- Inclusivity - A'luaR Wearable is specifically designed with the needs of full-figured women in mind. It recognizes that one size does not fit all and has developed activewear that caters to a wide range of body types. This inclusivity is at the core of their mission, ensuring that all women, regardless of their body shape, can comfortably and confidently engage in fitness activities.
- Cutting-Edge Technology - The A'luaR Sports Bra is at the forefront of technology integration in activewear. It goes beyond just providing support; it features state-of-the-art sensors that connect to a smartphone app, enabling real-time monitoring of health metrics such as heart rate, steps taken, and calorie burn. This empowers women to make informed decisions about their fitness routines and overall well-being.
- Personalized Fitness Journeys - A'luaR's companion app offers a personalized fitness experience. It provides instant feedback, sets achievable milestones, and visualizes progress through intuitive graphs. This level of customization ensures that every woman can tailor her fitness journey to her unique needs and goals.
- Body Positivity - A'luaR Wearable is a champion of body positivity and self-confidence. By celebrating curves and providing athletic gear that complements fuller figures, it helps women feel more comfortable and confident during their workouts. This boost in self-esteem can be a significant motivator for maintaining a consistent fitness routine.
- Empowerment - A'luaR is not just about activewear; it's about empowerment. It encourages women to take control of their health, embrace their strength, and redefine their athletic potential. It fosters a sense of empowerment that extends beyond the gym, positively impacting all aspects of a woman's life.
With A'luaR, fuller-figured women have the tools and support they need to lead healthier, more active lives and embrace their bodies with confidence.
Kamau's Question: What makes you think it is a good time to launch a health & fitness wearable tech line for fuller-figured women?
Jeanette's Answer: Launching a health and fitness wearable tech line tailored specifically for fuller-figured women is not just a good idea; it's a timely and essential step for several compelling reasons:
- Market Demand - The demand for inclusive fitness and health solutions has been steadily growing. Fuller-figured women have long been underserved by the fitness industry, and there's a significant market waiting to be tapped. More women are embracing a diverse range of body sizes, and they deserve wearable tech that caters to their unique needs.
- Body Positivity Movement - The body positivity movement has gained momentum, encouraging women to love and accept their bodies, regardless of size. This cultural shift has created a more receptive environment for fitness and health products designed with fuller-figured women in mind.
- Health and Wellness Focus - There's a global emphasis on health and wellness. The awareness of the importance of regular exercise, nutrition, and well-being is increasing. A wearable tech line that caters to fuller-figured women can play a vital role in promoting healthier lifestyles among this demographic.
- Technology Advancements - Advancements in wearable technology have opened up new possibilities for health monitoring, fitness tracking, and personalized coaching. These innovations can be harnessed to create products that are both effective and appealing to fuller-figured women.
- Inclusivity and Representation - Inclusivity has become a central theme across industries. Launching a tech line for fuller-figured women not only serves their needs but also promotes greater diversity and representation in the fitness and tech sectors.
- Empowerment and Confidence - Wearable tech designed for fuller-figured women can empower them to take charge of their health and fitness. Feeling comfortable and supported during workouts can boost confidence and motivate a more active lifestyle.
- Positive Impact on Health - The health benefits of regular physical activity are well-documented. By providing wearables that encourage and support fuller-figured women in their fitness journeys, we can contribute to improving their overall health and well-being.
- Educational Opportunities - Launching a tech line for this demographic offers opportunities for education and awareness about health issues that affect fuller-figured women disproportionately, such as heart health, diabetes, and musculoskeletal conditions.
- Personalization and Inclusivity - Tailoring wearables to fuller-figured women enables the personalization of fitness plans and health monitoring, acknowledging that individual needs and goals can vary widely.
In summary, the time is ripe to launch a health and fitness wearable tech line for fuller-figured women due to increasing market demand, changing cultural attitudes, technological advancements, and a growing focus on health and inclusivity. This initiative not only addresses a significant gap in the market but also has the potential to positively impact the health, confidence, and well-being of a diverse and underserved demographic.
Jeanette's Answer: Some of our greatest challenges in developing our company have revolved around establishing trust, carving out a unique niche in a competitive market, providing precision on par with other wearable devices, and securing the necessary funding and talented engineers. These challenges have played a significant role in shaping our journey. Here's a breakdown of each challenge:
- Building Trust - Establishing trust among our target audience, especially fuller-figured women, has been a critical challenge. Trust is the foundation upon which any successful brand is built. We've had to work diligently to convey that our products are not just about functionality but also a commitment to inclusivity and empowerment. Earning the trust of our customers is an ongoing endeavor.
- Niche Differentiation - In a market filled with well-established brands, differentiating ourselves and creating a unique niche has been another formidable challenge. We needed to clearly define what sets us apart. Our focus on fuller-figured women, technology integration, and personalized fitness journeys sets us apart, but conveying this distinctiveness effectively has been a journey in itself.
- Precision and Quality - Providing precision and quality comparable to other wearable devices has been a non-negotiable priority. We understand the high standards set by the industry, and we are committed to delivering products that meet or exceed those standards. Achieving this level of precision while catering to a specific body type has been technically challenging but an absolute necessity.
- Funding - Like many startups, securing the necessary funding to support research, development, production, and marketing has been a substantial hurdle. To meet our goals and bring our vision to life, we've had to navigate the complexities of fundraising, including seeking investors, exploring grants, and managing budgets judiciously.
- Talent Acquisition - At the heart of our company's success lies the need to assemble a team of talented engineers, designers, and professionals who share our vision and commitment to our mission. Identifying and attracting the right talent has been a continuous challenge, as we aim to build a team that can drive innovation and ensure the highest quality in our products.
Kamau: What is the best way to contact you?
Jeanette's Answer:
Jeanette Ortegon,
443-852-2336
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While there are brilliant persons on the Autism Spectrum celebrated today, very little media stories focus on people, especially women of color. Our co-publisher's new bio-pic "nZinga's Spectrum In 3D," is a moving and inspirational documentary on how a young Black woman RISES to overcome her challenges.
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