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NEW APP TO HELP SAVE PREGNANT BLACK WOMEN AND THEIR BABIES GETS $200K IN FUNDING
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Kimberly Seals Allers, creator of the Irth app |
Black women are 243% more likely to die from pregnancy and childbirth-related complications.
Irth, an app created by Kimberly Seals Allers, holds doctors accountable for high Black maternal and infant mortality rates. This app, unlike others, specifically aims to eliminate bias in the health care industry.
New York, NY -- Narrative Nation, Inc. a non-profit that creates multimedia content and new technologies to eradicate health disparities, has received a $200,000 grant from the Tara Health Foundation, to develop its signature digital platform, Irth (as in Birth, but without the B for bias), a tool to identify and eradicate bias in maternity and infant care.
Irth is a groundbreaking mobile application with dual market uses that will catalyze the health equity movement. Irth recognizes that implicit bias is a significant barrier to fair treatment for all.
Bias in care has been directly linked to the high Black maternal mortality and Black infant mortality rates. However, women and other birthing people from marginalized groups have no way of knowing how someone like them experienced a certain doctor or hospital.