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The B.E.S.T. Networking Group's New Website BESTeList.net Further Establishes Their Commitment To Community Economic Development
By Kamau Austin With Marsha Duke - Founder BEST Networking Group
B.E.S.T. Networking Group, the emerging go to business networking, support, promotion, and training organization in Jamaica or Southeast Queens, and the Greater New York City area - has completed its new highly interactive website. The digital platform www.BESTeList.net, is the organization's latest creation to harness the power of the Internet to empower and create more viable businesses in the area. B.E.S.T. stands for Building Business Entrepreneurs Strong Together.
B.E.S.T. Networking Group, the emerging go to business networking, support, promotion, and training organization in Jamaica or Southeast Queens, and the Greater New York City area - has completed its new highly interactive website. The digital platform www.BESTeList.net, is the organization's latest creation to harness the power of the Internet to empower and create more viable businesses in the area. B.E.S.T. stands for Building Business Entrepreneurs Strong Together.
While the organization has had a significant online presence on social media sites it didn't have an exclusive platform to showcase its rich offering of services for the development of entrepreneurship in the Jamaica and Southeast Queens, New York communities. However, the BESTeList.net website has an important array of features and functionality.
The visionary and service orientated Founder of the BEST Networking Group, Marsha Duke, weighed in on the importance of the website's purpose and goals. She affirms "One of the key elements in business development is marketing. It cultivates brand awareness, builds exposure and establishes the business presence. The ultimate end goal is to increase profitability. One specific marketing tool is the internet, the first place consumers look for a business."
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In an article for Forbes Magazine, an industry expert Jenny Servis, Vice President of Marketing for SnapRetail, also reflected on the importance and urgency of having an effective online promotional presence on the Internet "Ten years ago it may have been a choice to jump on the online bandwagon, but now it's an absolute must to survive and thrive as a small business. With over 85% of searches for products and services happening online, it's just a "duh" at this point..."
While social media can be effective for marketing and promotion it is limited in other ways the B.E.S.T. Networking Group, is looking to service and uplift the success of businesses in our communities. In addition to listing the organizations important services like workshops for entrepreneurial training, networking groups to cultivate support fostering business relationships, and popup shops the website provides different tiers of business listings.
Ms. Duke, shared her insights on the importance of the BESTeList.net website " consumers use business listing directory websites as a resource to search and review businesses that fit their needs. Every business needs to establish an online presence. The greater benefit of doing so within a business listing directory is it increases the chances your business will be found in the competitive online business marketplace." It's obvious that business listings on the BESTeList.net directory will also benefit businesses in the following ways:
1. Online business directories tend to dominate the search results on Google more than individual websites do by themselves.
2. Online directories give a website another point of reference for customers to find an online business.
3. Links from online directories have a history of giving websites "Google juice." Google knows most directories will review sites in their databases. Therefore, they have traditionally given links from directory sites more credibility than links from other sites like social media. So directory links still have considerable value.
4. Links from the online directory will foster inter-group business inquiries from other B.E.S.T. members.
5. Links and a presence on BESTeList.net will position local business in Jamaica and Southeast Queens to be found by prospective customers in the area.
6. B.E.S.T. Networking Group has developed a strong rapport with with local residents looking to support community businesses. Being included on their website will give local businesses more credibility with the network's considerable following in the area.
7. Businesses listed on the BESTeList.net site will leverage the brand reputation of the group's positive reputation in the community and take advantage of its innovative promotional packages and advertising efforts.
Marsha revealed some other advantages of using the new BESTeList.net website " It can be difficult for a start up or young business to take advantage of the necessary online marketing tools that are offered. Some business listing websites are costly to list your business. Also even if they don't have a listing fee, a large percentage of the profit the business acquires from being listed on their website is: taken in fees."
She also feels " This is where BESTeList.net fills the gap, We have taken both aspects of our business listing directory and business development to provide a unique marketing and promoting tool at a moderate rate. There are membership options for start ups, entrepreneurs and small business owners to list their business and take advantage of our exclusive membership. Its a good balance at a moderate rate, our goal is to help businesses cultivate brand awareness, build exposure, and establish their business presence online to increase profitability.
Sophisticated and targeted marketing for local businesses to area consumers has to be a win-win for all parties involved. Targeted local advertising with PPC advertising with Google or Facebook usually become cost prohibitive for most emerging businesses. The BESTeList.net website puts affordable targeted advertising within the reach of most community based businesses.
We asked Duke the best way to use the BESTeList.net site she replied "The best way for start ups, entrepreneurs and business owners to utilize the website is by selecting their membership option to list their business on the website. There are also exclusive membership benefits for further business development as well as networking, mentoring, business building workshops and events."
She fells "establishing an online presence using marketing tools is imperative to a business. And connecting your business to an online business listing directory hub opens up the doors for a larger audience to find your business."
An independent community based web directory is very promising and an innovative step for our local businesses and our community's economic development. Today's business promotion is best when both stressing ongoing in-person meetings and a strong internet presence like the B.E.S.T. Networking Group is embarking on. We wish them the BEST for their web promotional efforts.
While social media can be effective for marketing and promotion it is limited in other ways the B.E.S.T. Networking Group, is looking to service and uplift the success of businesses in our communities. In addition to listing the organizations important services like workshops for entrepreneurial training, networking groups to cultivate support fostering business relationships, and popup shops the website provides different tiers of business listings.
Ms. Duke, shared her insights on the importance of the BESTeList.net website " consumers use business listing directory websites as a resource to search and review businesses that fit their needs. Every business needs to establish an online presence. The greater benefit of doing so within a business listing directory is it increases the chances your business will be found in the competitive online business marketplace." It's obvious that business listings on the BESTeList.net directory will also benefit businesses in the following ways:
1. Online business directories tend to dominate the search results on Google more than individual websites do by themselves.
2. Online directories give a website another point of reference for customers to find an online business.
3. Links from online directories have a history of giving websites "Google juice." Google knows most directories will review sites in their databases. Therefore, they have traditionally given links from directory sites more credibility than links from other sites like social media. So directory links still have considerable value.
4. Links from the online directory will foster inter-group business inquiries from other B.E.S.T. members.
5. Links and a presence on BESTeList.net will position local business in Jamaica and Southeast Queens to be found by prospective customers in the area.
6. B.E.S.T. Networking Group has developed a strong rapport with with local residents looking to support community businesses. Being included on their website will give local businesses more credibility with the network's considerable following in the area.
7. Businesses listed on the BESTeList.net site will leverage the brand reputation of the group's positive reputation in the community and take advantage of its innovative promotional packages and advertising efforts.
Marsha revealed some other advantages of using the new BESTeList.net website " It can be difficult for a start up or young business to take advantage of the necessary online marketing tools that are offered. Some business listing websites are costly to list your business. Also even if they don't have a listing fee, a large percentage of the profit the business acquires from being listed on their website is: taken in fees."
She also feels " This is where BESTeList.net fills the gap, We have taken both aspects of our business listing directory and business development to provide a unique marketing and promoting tool at a moderate rate. There are membership options for start ups, entrepreneurs and small business owners to list their business and take advantage of our exclusive membership. Its a good balance at a moderate rate, our goal is to help businesses cultivate brand awareness, build exposure, and establish their business presence online to increase profitability.
Sophisticated and targeted marketing for local businesses to area consumers has to be a win-win for all parties involved. Targeted local advertising with PPC advertising with Google or Facebook usually become cost prohibitive for most emerging businesses. The BESTeList.net website puts affordable targeted advertising within the reach of most community based businesses.
We asked Duke the best way to use the BESTeList.net site she replied "The best way for start ups, entrepreneurs and business owners to utilize the website is by selecting their membership option to list their business on the website. There are also exclusive membership benefits for further business development as well as networking, mentoring, business building workshops and events."
She fells "establishing an online presence using marketing tools is imperative to a business. And connecting your business to an online business listing directory hub opens up the doors for a larger audience to find your business."
An independent community based web directory is very promising and an innovative step for our local businesses and our community's economic development. Today's business promotion is best when both stressing ongoing in-person meetings and a strong internet presence like the B.E.S.T. Networking Group is embarking on. We wish them the BEST for their web promotional efforts.
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