The idea of making potato chips was new in Rwanda; no one had tried it before. The timing couldn't be better because Rwanda's economy is rising mainly due to more agriculture, including potatoes. But co-founder Murasira did his homework in order to make what might seem impossible become possible in a country like Rwanda.
Getting financed
Murasira began by doing lots of research on how to make potato chips. Since potatoes were in abundance, he thought about making a difference in Rwanda by using them to producing snacks. He also had to raise money -- about $450,000 USD -- in order to get his factory up and running. Some of the money came from local institutions, but he was also able to get financing from the Dutch government.
In addition, he has recently partnered with the United States Agency for International Development (USAID) to expand production. He has also been able to raise money from investors from the Netherlands.
Why his potato chips are different
Prior to making his own chips, Rwanda was importing most of their snacks from other African countries like Kenya, South Africa, and even countries in Europe. So, the first uniqueness about his chips is that their are locally produced. Even more, Murasira emphasizes that his chips are high quality kettle chips that are made from fresh ingredients with no chemical additives. Even the packaging material is biodegradable.
According to their web site, the chips have a rich flavor and delicious crispness, and are made from only the finest potatoes, 100% pure Ugandan sunflower oil, and iodized salt.
So, what's next?
States Murasira, "We want to position ourselves as the most environment-friendly and most innovative potato crisps producer in the region."
He adds, "We need to position our product as a premium brand that can compete with foreign brands such as Lay’s."
For more details about Minnaz Potato Chips, visit www.winnazworld.com or follow them on Facebook at www.facebook.com/winnazworld/
A Message from our Sponsors...
Beautify Your Home and Accentuate Your Life - Discover Exceptional Black Art, Get Exclusive Custom Framing, and Receive Expert Photography from Renowned Local Artist Click Here
Enjoy Delicious Speciality Pizzas, Tasty Pasta and Italian Dishes, Sumptuous Healthy Salads, and So Much More. Order Delivery or Pick Up From Highly Rated Farmers Pizza Click Here
Are You Looking To Sell Your Home Fast? Do You Have Problems with a Foreclosure, Tax Lien, Or Water Bill Action? We can Buy Your Home Fast With Cash. Visit Wholesale Investor
Don't Miss the Scoop On Southeast Queens. Get the Latest News, Events, Jobs, Bargains, and Economic Developments Just Once a Week. Sign Up for the Southeast Queens Scoop eZine. Subscribe
Boost Your Business reaching over 13,500 Southeast Queens residents a month on the Southeast Queens Scoop. Visit Get the Scoop on Advertising
...Back to Our Event Listing...
She is presently in high school looking to have a career in video, film, and media. You can see more of her entertainment writing on Lonstein Movies.
About the Southeast Queens Scoop - is the premier website and only publication offering daily news and updates on the events, culture, issues, and is dedicated to the business and economic development in this largely black historic community. To get our free weekly newsletter Click Here
The publication targets the over 350,000 residents in the Southeast Queen and Jamaica Queens area. It promotes to over 40,000 potential viewers in social media, mobile devices and search engines like Google and Bing! To learn more about how to promote your business or organization on the Scoop or online Click Here
No comments:
Post a Comment